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The level of a shop affects the Geographical and Population Coverage (GPC). The higher the level of a shop, the larger the Geographical Coverage and Population.
Click on one of the shops listed on the My Shops panel to open the Shop Info panel.
And then click on the green Arrow to enter the Shop Upgrade panel.
Press the Upgrade button. If all requirements are met, the shop will be upgraded successfully.
Note: Promote your shop(s) and gain Media Coverage, which is a prerequisite for shop’s upgrade.